What’s the History of the Jaguar Symbol?

Swallow Sidecar Company founded Jaguar in 1922. At the time, the vehicles sported an “SS” badge emblem on their hoods. In 1935, “Jaguar” was added to the name following the release of the Jaguar SS. Before the cessation of WWII, the “SS” was removed. It was time for an identity refresh. Two Jaguar symbols were…